How advertising informs to our benefit

Everyday, be it on your computer screen or television, you see many pop-ups or short videos on new products, free trials, etc, new and unique always. This is actually known as advertising whereas companies make use of the easiest way to get to you - the customer - through means such as the internet and broadcasting across the globe. Advertising can be observed everywhere around the world, created with the most unique and intelligent methods. Although a short video clip of 1min might seem insignificant to you, it actually costs a lot of money for the companies behind the scenes. But why spend so much on such little things, you might ask? To simply put it, it, would in turn help the company earn many times more the sum of money spent on the advertisements.

Advetising helps retain the loyal customer, reducing lost customers, and at the same time, recruit new customers and reduction in per unit cost. Advertising enables a businessman to increase the sales of the product, and also helps increase employment and sales volume of goods. It also provides employment to a large number of workers. An effective advertisement
brings about a rapid change in the habits and attitudes of people. Advertising awakens interest and provides utility of goods far and wide in the country.

Some forms of advertisement include:

• posting in forums using your signature link
• business cards
• gathering an email file of your previous customers
• having home parties
• magazines
• newspapers
• directories
• online search engines ad
• having your own web site and exchanging linking banners
• TV and radio spots
• billboards
• fliers
• direct mail
• magnetic car signs and bumper stickers.

However, what advertisers often do in the process of advertising is to compromise their sense of integrity. For example, in order to 'trick' customers to buy their own products and goods, advertisers often make use of exaggeration to make the public think that their products are extremely attractive and unique when in fact, they are much different than those shown and displayed to the customers. In such cases, the only outcome would be that the company cheats the customers money while the customer can only walk away grumpily, after finding out that what they have ordered or payed for is actually not what they wanted at first.

Therefore, it is important that in the process of advertising, advertisers take note that the customers should be put in priority, and that their emotions and feelings cannot be compromised or else in the long run, less and lesser people will continue buying the products and goods of the company. And I know that in today's society, those successful advertisers are those whom are entirely trustworthy and reliable, and not those whom are selfish and greedy as these people will realise in the end that all their customers would be lost and the company cannot continue further.